Reading #2

Identity Design: The process of identifying a product, service, or organization

Branding: The goal of Branding is to form an overall perception of any product, service, or organization in the consumer's mind through a variety of means

Collateral Design: Refers to a form of promotional design that supports marketing or maybe the introduction of a brand. 

Environmental Design: The application of design to a specific environment

Iconography: The visual images and symbols used in a work of art or the study or interpretation of these.

Information Design: The practice of presenting information in a way that fosters efficient and effective understanding of it.

Editorial Design: Media that is created between the fields of book design, newspaper publication and  magazine design, one of the largest fields in Graphic Design.

Poster Design: A placard or bill posted in a public place as an advertisement.

Packaging: Materials used to wrap or protect goods.

Interactive Design: Study that focuses on meaningful communication of media through cyclical and collaborative processes between people and technology.

Motion Graphics: Digital footage and/or animation technology to create the illusion of motion